By: RICK KISSELL
Net dominates in demos on night after Super Bowl
NBC’s Broadway-themed drama “Smash” opened to good numbers Monday, airing behind the timeslot debut of “The Voice,” which followed up its monster post-Super Bowl premiere one night earlier with very impressive numbers. The shows combined for easily the net’s top non-sports scores this season.
It will take a while to see where both shows settle, but NBC has to be pleased with the launch of “Smash,” which averaged a 3.8 rating/10 share in adults 18-49 and 11.5 million viewers overall, according to affiliate-based preliminary estimates from Nielsen. Though it fell off in its second half-hour as expected (from 4.2 to 3.4 in 18-49), “Smash” led its hour over competing dramas “Hawaii Five-0” on CBS (2.7/7 in 18-49, 9.8 million viewers overall) and “Castle” on ABC (2.0/5 in 18-49, 8.7 million viewers overall). More